Academic Program Proposal

Date Proposal Activated	Institution and Proposal	Degree Awarded	Academic Program Name	Objection Deadline
1/28/2017	Johns Hopkins University Proposal	MS	Marketing	4/28/2017
Marketing Program Description
The Master of Science in Marketing is an innovative program designed to develop marketing leaders for the emerging global marketplace. The program gives managers the knowledge, tools, and versatility to become effective decision makers who can postively influence marketing practice The curriculum incorporates the latest knowledge and technology in the field. Course offerings provide students with a foundation in marketing theory, analysis, and practical applications.l The program focuses on the application of marketing theory, current and future trends, and state of the art techniques required by marketing professional for success in the 21st century. In addition to the face-to-face mode of instruction that is currently available to students, the modified program will offer an online option. Students will have choice among face-to-face courses, online courses, or a combination of both, in a hybrid modality. Students enrolled in the program's online courses will have access to the same resources and services as students enrolled in the face-to-face courses, including instruction from the same quality faculty.