Academic Program Proposal

Academic Program Proposal

Date
Proposal
Activated
Institution
and
Proposal
Degree
Awarded
Academic
Program
Name
Objections
Received
Decision
Deadline
MHEC Final
Action
Final
Decision
Date
1/28/2017Johns Hopkins University
Proposal
MSMarketing4/28/2017
Marketing Program Description
The Master of Science in Marketing is an innovative program designed to develop marketing leaders for the emerging global marketplace. The program gives managers the knowledge, tools, and versatility to become effective decision makers who can postively influence marketing practice The curriculum incorporates the latest knowledge and technology in the field. Course offerings provide students with a foundation in marketing theory, analysis, and practical applications.l The program focuses on the application of marketing theory, current and future trends, and state of the art techniques required by marketing professional for success in the 21st century. In addition to the face-to-face mode of instruction that is currently available to students, the modified program will offer an online option. Students will have choice among face-to-face courses, online courses, or a combination of both, in a hybrid modality. Students enrolled in the program's online courses will have access to the same resources and services as students enrolled in the face-to-face courses, including instruction from the same quality faculty.