Academic Program Proposal

Date Proposal Activated	Institution and Proposal	Degree Awarded	Academic Program Name	Objections Received	Objection Deadline	MHEC Final Action	Final Decision Date
12/22/2016	Stevenson University Proposal	B.S.	Sales Management & Leadership	Yes	2/20/2017	Recommended	3/7/2017
Sales Management & Leadership Program Description
The Bachelor of Science (B.S.) in Sales Management & Leadership provides a program of study using the principles of marketing, management, and sales to learn how to effectively compete for customers and clients in the business to business environment. This degree program will develop sales and marketing skills to offer the graduate at least five distinctive career paths: full-time sales product or general company representative; manufacturer sales representative; corporate sales management; personal professional services; or franchise owner. The approach to this program will be to provide an in-depth review of the major components of sales. They are environmental analysis, development of individual and team sales approaches, how to interpret an organization's operational and fiscal strategies, management and leadership theory, and sales communication processes.  Graduates of the program will able to apply the essential elements and theories of sales and marketing in a variety of business and personal professional settings; integrate the knowledge of marketing and management/leadership theories and procedures into sales planning and performance; interpret the current state of and future sales domains as they relate to a specific organization; evaluate the significance of specific markets and marketing processes in the development and application of alternative sales plans; utilize market trends· and environmental i:lnalytics to influence target markets and demonstrate effective sal.es management and leadership skills in a variety of organizational settings. <br> <br>
Objection(s) to Proposal and Response(s) Listed Below
Salisbury OBJ to BS Sales Management and Leadership.pdfStevenson Response to OBJ.pdf