Academic Program Proposal

Academic Program Proposal

Date
Proposal
Activated
Institution
and
Proposal
Degree
Awarded
Academic
Program
Name
Objections
Received
Decision
Deadline
MHEC Final
Action
Final
Decision
Date
5/2/2016Notre Dame of Maryland University
Proposal
BALeadership in Hospitality & Event ManagementYes7/1/2016
Leadership in Hospitality & Event Management Program Description
The Bachelor of Arts (B.A.) in Leadership in Hospitality & Event Management stresses a focus on women as leaders, the importance of a solid foundation in the liberal arts, a deep core of Hospitality courses, and a complementary sequence of leadership offerings.  The field of hospitality and event management has evolved slowly to include women and diverse populations in its upper management level.  This is a multidisciplinary program that will prepare graduates to direct food, beverage, merchandising, service, and vendor activities and relations; apply industry standards for planning, implementing, evaluating and managing conventions, trade shows, exhibitions and conferences; conduct essential functions of lodging, food services and event management; synthesize the inter-relationship among political/legal, economic, social and environmental factors and hospitality operations; employ effective communication skills; comply with laws affecting the hospitality industry; evaluate operating results and apply the results in decision-making; demonstrate professional behavior and competencies in customer service and employee relations; negotiate sponsorship and, licensing agreements; use financial management skills in budgeting; profit margins, cost of goods sold and inventory; promote and market events through public relations and social media; andlead in all aspects of the position, and model leadership skills for others within the organization.
Objection(s) to Proposal and Response(s) Listed Below